Brand Overview (The Blueprint)
Stronger Than Our Rival is a blueprint for creative survival —
a parent brand that merges cultural work, social infrastructure, and business design.
a parent brand that merges cultural work, social infrastructure, and business design.
We build through collaboration — across mediums, missions, and communities.
Every brand under STOR is both a strategy and a story:
one part liberation, one part logistics.
one part liberation, one part logistics.
Current Branches (What We’re Doing Now)
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Urban Production
A media collective and film initiative amplifying Black and queer narratives through independent production.
🔗 Learn more
A media collective and film initiative amplifying Black and queer narratives through independent production.
🔗 Learn more
Lesgender
A genderless clothing line grounded in affordability, intentionality, and eco-conscious design.
🔗 Shop Lesgender
A genderless clothing line grounded in affordability, intentionality, and eco-conscious design.
🔗 Shop Lesgender
ChiTown Drive-In
A community-centered cinema space reimagining entertainment as local culture, collaboration, and commerce.
🔗 Explore Events
A community-centered cinema space reimagining entertainment as local culture, collaboration, and commerce.
🔗 Explore Events
Methodology (How We Work)
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Methodology: Profit as Praxis.
We approach creativity as infrastructure — not industry.
Our model bridges art, activism, and entrepreneurship:
Cultural Production → Building stories and platforms that reclaim narrative control.
Economic Redistribution → Using profit to sustain creators, not exploit them.
Abolitionist Design → Constructing systems that free people to create without erasure or exhaustion.
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We don’t scale ideas — we root them.
5. Case Studies / Collaborations (Our Work in Action)
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Hauser & Wirth — “The Bold Ball”
Art meets activism. A collaboration blending community exhibition and creative justice.
🔗 Read More
Art meets activism. A collaboration blending community exhibition and creative justice.
🔗 Read More
Hyde Park Halloween Collaboration
Neighborhood storytelling as event design — merging public art, youth engagement, and urban design.
🔗 View Project
Neighborhood storytelling as event design — merging public art, youth engagement, and urban design.
🔗 View Project
Leadership / Core Team Block
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FOUNDER / CREATIVE ARCHITECT
Jonathan Williams
Filmmaker, producer, and cultural strategist dedicated to building systems that center creativity, equity, and sustainability.
Jonathan Williams
Filmmaker, producer, and cultural strategist dedicated to building systems that center creativity, equity, and sustainability.
Jonathan’s work spans media, apparel, and social infrastructure — linking business with community transformation.
🔗 Read More About the Vision
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“Stronger Than Our Rival is not led by hierarchy — it’s led by intention.”
7. Closing / Call to Action (Footer or Final Block)
Join the Work.
We collaborate with artists, designers, and thinkers creating beyond categories.
→ Partner With Us
→ Shop Lesgender
→ Join the Mailing List
→ Shop Lesgender
→ Join the Mailing List